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 Chrysalis

Case Study

chrysalis digital billboard out of home advertising in phoeniz, arizona
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To raise awareness for domestic abuse victims, Chrysalis launched their first ever campaign to invite victims to seek help and receive support at noabuse.org. The campaign reached many consumers on social media and 91% of traffic their website were new visitors.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

To raise awareness for domestic abuse victims, Chrysalis launched their first ever campaign to invite victims to seek help and receive support at noabuse.org. The campaign reached many consumers on social media and 91% of traffic to their website were new visitors.

Details

Market: Phoenix, AZ

Media Buy: Digital Bulletins

Rational

Chrysalis wanted to utilize digital bulletins across Phoenix in order to reach potential victims in a strategic and impactful way. The campaign used empowering phrases such as “He did mean to hurt you” in a mission to end domestic violence.

Results

The campaign had significant success by driving consumers to noabuse.org. As a result of the campaign, 91% of traffic to noabuse.org were new visitors.

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