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 China Airlines

Case Study

China Airlines Bulletin in Los Angeles
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China Airlines used out-of-home to reach their traveler psychographic and the Asian demographic in their target markets. Explore this case study in detail

 

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

China Airlines wanted to advertise its new planes to specific market segments-- people who traveled to Asia within the last few years with a $75,000+ income, Asian neighborhoods and commuters heading to and from the airport.​

 

Details

By employing digital billboards, billboards and posters, China Airlines informed and increased public awareness of its brand and new 777-300 aircrafts in three major markets: Los Angeles, San Francisco and New York.

Rational

China Airlines wanted to reach a specific target audience at exactly where they live, work and commute. The company utilized OOH because of its ubiquity, reach and frequency and as a result, consumers were constantly exposed to China Airlines' message in LA, San Francisco and New York City.​

 

Results

The results were fantastic! For their first OOH campaign, the Outfront Sales Executive ensured the project's success by exceeding China Airlines' expectations. The company raised its brand and product awareness and the marketing manager has already recommended OOH to industry peers.
-Jenny Huang
Marketing Manager​
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