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 Checkers Drive-In

Case Study

Checkers Poster Billboard in New Jersey
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"Recently, during the $1 Fry and 4/$4 campaign, we had over 40 billboards along with OUTFRONT's mobile geofencing program at the same time and drove a significant amount of traffic into our restaurants. These extraordinary results supports our agreement that our market is indeed a BILLBOARD market rather than any form of media."

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Checkers successfully utilized OOH and mobile to increase sales for special promotions such as $1 Fry, 4 for $4 and $0.69 ice cream cone.

Details

Checkers used a poster showing program of 40+ units in addition to mobile advertising, geofencing their store locations in New Jersey.

Rational

Out-of-home has been a part of Checker's media mix for over 23 years. This year they implemented OUTFRONT media's mobile network to their OOH campaign to effectively reach customers on a more personal level.

Results

"Recently during the $1 Fry and 4/$4 campaign we had over 40 billboards along with OUTFRONT's mobile geofencing program at the same time and drove a significant amount of traffic into our restaurants. These extraordinary results supports our agreement that our market is indeed a BILLBOARD market rather than any form of media."

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