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 Celebrity Motor Car

Case Study

celebrity motor car digital bulletin in new jersey
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After launching 30 billboards, organic search traffic increased by 44% during the 8-week out-of-home campaign when compared to last year, resulting in a lift of customer visitation to their main website.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Celebrity Motor Car, a luxury auto group, successfully utilized billboards to drive website traffic and brand awareness.

Details

Celebrity Motor Car used a mix of 30 different billboards including digitals, bulletins, and posters for an 8-week long campaign in New Jersey.

Rational

Celebrity Motor Car was seeking to make a strong impact by exclusively using billboards as their source of advertising.

Results

Organic search traffic increased by 44% during the 8-week out-of-home campaign when compared to last year, resulting in a lift of customer visitation to their main website.

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