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 Carl's Jr.

Case Study

carls jr highway billboard out of home advertising in arizona
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Carl's Jr. successfully paired OOH and Mobile to drive consumers to their locations in the Northern Arizona and Tucson area, garnering over 180,000 total impressions during the four week flight.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Carl's Jr. successfully paired OOH and Mobile to drive consumers to their locations in the Northern Arizona and Tucson area.

Details

Market: AZ Non-Metro

Media Buy: Bulletins and Mobile

Rational

Carl's Jr. wanted to create a four week campaign around their in-store promotions by using static bulletins and by geofencing a one to two mile radius around their franchise.

Results

Carl's Jr. reached their goal of increasing awareness of their promotions. The campaign resulted in 81 total secondary actions, which showed a 367% lift in SAR above the mobile alone benchmark. Additionally, the campaign garnered 187,137 total impressions during the four week flight.

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