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 Capitol Riverfront BID

​Case Study

    
Capitol Riverfront BID Station Domination in Washington DC
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“I visited the Station Domination and noticed a family exiting the Metro fare gates who needed directions. The parents were immediately at ease when they saw their two children walking on and pointing to their destination on the Capitol Riverfront floor graphic map. It was exactly what we intended
when we designed that piece of creative. OUTFRONT Media is an excellent partner in Metro advertising as the Capitol Riverfront neighborhood grows and businesses prosper.”

Bonnie Wright
Marketing & Communications Manager
Capitol Riverfront BID

 

 

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Capitol Riverfront BID’s “We Do This Every Day” station domination campaign displayed the convenient lifestyle of the area with images of local dining, nearby park features, river recreation, and post Nationals game nightlife.

Details

Capitol Riverfront wanted to welcome incoming commuters in the area, and attract new potential residents and visitors to DC’s fastest growing neighborhood.

Rational

OOH brought vivid colors and imagery that conveyed the benefits of living in the Capitol Riverfront, and directional maps showed visitors where to find neighborhood restaurants, stores and attractions.

Results

“I visited the Station Domination and noticed a family exiting the Metro fare gates who needed directions. The parents were immediately at ease when they saw their two children walking on and pointing to their destination on the Capitol Riverfront floor graphic map. It was exactly what we intended when we designed that piece of creative. OUTFRONT Media is an excellent partner in Metro advertising as the Capitol Riverfront neighborhood grows and businesses prosper.”

Bonnie Wright
Marketing & Communications Manager
Capitol Riverfront BID

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