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 BWI

​Case Study

BWI on bus exterior in D.C.
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SAR was optimized for, with 10.24% of consumers completing a second action, a 241% lift from the mobile alone benchmark.

BWI's lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased website visits and ticket sales is attributed to the OOH and mobile media mix.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

BWI, one of DC's busiest airports, reached their goal of creating awareness and increasing flight attendance by OOH & mobile application. 

Details

Campaign Flight: Mobile & OHH: June 16 - July 6 (3 weeks)

Media buy: Bus Ultra Super Kings, Two-Sheet Posters and Interior Rail Headliners saturating the metro area

Geofence: 15 mile radius around the metro area (OOH assets) and major airports servicing the DC/MD/VA area

Rational

Create awareness of one of DC's busiest airports, BWI, and increase flight attendance.

Results

SAR was optimized for, with 10.24% of consumers completing a second action, a 241% lift from the mobile alone benchmark.

BWI's lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased website visits and ticket sales is attributed to the OOH and mobile media mix.

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