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 Burrow

Case Study

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Burrow found that 60% of their sales were attributed to New Yorkers seeing their ads on their daily commutes. Burrow also saw an increase in social chatter with commuters posting photos of the subway on their social platforms.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Burrow capitalized on New Yorker's daily commuters, reaching their target demographic as they moved throughout their day. Burrow used a brand train as well as wrapping a subway shuttle between Times Square and Grand Central to showcase how their couches are perfect for doing absolutely nothing.

Details

Market: New York City

Media Buy: Brand Train and Grand Central Shuttle

Rational

Burrow wanted to utilize New York City subways to drive awareness of their selection of "couch-in-a-box". To gain larger presence, Burrow took the opportunity to overtake the entire interior and exterior space of the most popular subway cars in New York City.

Results

"We thought subway ads were just top-of-the-funnel, but we've found that they're actually a really big part of a buyer's decision process." - Erica Amatori, Director of Marketing Burrow

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