x

Select a Market

Please enter a zip code to find available markets:

SuperNav

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 Bumble

Case Study

bumble transit out of home advertising in new york city
REQUEST A PRICING PROPOSAL

Bumble's campaign went viral on social media, reaching more than 5.5M people on Twitter and spreading to an additional 653K people.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Bumble's campaign received a lot of social attention, reaching more than 5.5M people on Twitter and spreading to an additional 653K people. 

Details

Market: New York City

Media Buy: Billboard and Transit OOH

Rational

Bumble wanted to utilize billboard and transit OOH across many different neighborhoods to celebrate New York City and the incredible people using their product. The diverse placement of ads targeted Bumble users as they headed to work, traveled home, and commuted to popular destinations.

Results

Bumble's campaign went viral on social media, reaching Bumble's target NYC audience. The inspiring New Yorkers featured in the campaign shared their photos on OOH to their personal social media accounts. Bumble also shared the creative on their @FindThemOnBumble Instagram account.

Previous:
Next:

Ask us for more information

Contact Us

Follow Outfront Media