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 Brooks Brothers

Case Study

Brooks Brothers on Wrapped Transit in NYC
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Earned Social Media:

Over 35,000 people ReTweeted and shared the campaign on Twitter, Facebook, Instagram, and Snapchat.

Over 500,000 consumers reached through unique mentions.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Brooks Brothers used a variety of OOH media placements to increase awareness for their Supima Cotton line. Bright creative drove cross platform chatter throughout their campaign.

Details

Social Media Focus: Grand Central Subway Station Domination and Shuttle Train Wrap

Flights: May - June 2017

Market: Manhattan, NY

Rational

Brooks Brothers wanted to create awareness for their Supima Cotton line by dominating Grand Central Subway Station.

Results

Earned Social Maida:

Over 35,000 people ReTweeted and shared the campaign on Twitter, Facebook, Instagram, and Snapchat.

Over 500,000 consumers reached through unique mentions.

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