Earned Social Media:
Over 35,000 people ReTweeted and shared the campaign on Twitter, Facebook, Instagram, and Snapchat.
Over 500,000 consumers reached through unique mentions.
Brooks Brothers used a variety of OOH media placements to increase awareness for their Supima Cotton line. Bright creative drove cross platform chatter throughout their campaign.
Social Media Focus: Grand Central Subway Station Domination and Shuttle Train Wrap
Flights: May - June 2017
Market: Manhattan, NY
Brooks Brothers wanted to create awareness for their Supima Cotton line by dominating Grand Central Subway Station.
Earned Social Maida: