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 Broccoli vs. Kale

Case Study

Broccoli vs. Kale bulletin New Haven, CT Let's Connect!

Veggies have always had a bad reputation…Until Now! Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

A campaign entitled “Broccoli vs. Kale” ran in the city of New Haven by a group of Yale undergraduates who aimed to change the way people view veggies.

Details

The students didn't think there was enough push in the community to eat healthier. Partnered with Victors & Spoils out in Colorado, they have raised funds through kickstarter.com to promote the healthy campaign on buses, store posters, t-shirts, digital & static bulletins.

Rational

The combination of ads hopes to remind us all to eat a little healthier.

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