Veggies have always had a bad reputation…Until Now! Explore this case study in detail
A campaign entitled “Broccoli vs. Kale” ran in the city of New Haven by a group of Yale undergraduates who aimed to change the way people view veggies.
The students didn't think there was enough push in the community to eat healthier. Partnered with Victors & Spoils out in Colorado, they have raised funds through kickstarter.com to promote the healthy campaign on buses, store posters, t-shirts, digital & static bulletins.
The combination of ads hopes to remind us all to eat a little healthier.