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 Blue Beacon Truck Wash

​Case Study

Blue Beacon Truck Wash Bulletin in Wisconsin
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“We’ve been placing ads on billboards for over 30 years and we’ve always received positive feedback from our clients.  Most of our advertisers are located along major highways which necessitates reaching out by securing good highway bulletins.  There’s not a better way, nor more economical way to reach targeted customers.".

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Blue Beacon Truck Wash has had great success and growth by using outdoor advertising as their primary marketing tool.  They have grown to over 100 locations in 36 states and Canada.  Outdoor Advertising has been an important part of that growth.

Details

Blue Beacon Truck Wash wanted to reach truckers and RV/Camper travelers with directional information.  Blue Beacon’s target audience was highway commuters who look for information on billboards.

Rational

We’ve been placing ads on billboards for over 30 years and we’ve always received positive feedback from our clients.  Most of our advertisers are located along major highways which necessitates reaching out by securing good highway bulletins.  There’s not a better way, nor more economical way to reach targeted customers.

Results

​Blue Beacon Truck Wash has had great success and growth by using outdoor advertising as our primary marketing tool.  

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