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 Blue Apron

​​​Case Study

Blue Apron's Brand Train in New York, NY
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As a result of the campaign, Blue Apron doubled its brand recognition within the New York market as over 60% of subway riders noticed the bold and vibrant creative. In addition, 55% of subway riders are likely to use Blue Apron after seeing the brand train advertising and 22% of subway riders visited the Blue Apron website and/or discussed the brand with friends.​

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Brand awareness doubled as a result of the campaign. The research shows that Blue Apron was able to drive engagement with OOH.

Details

Blue Apron's campaign yielded impressive results. Findings from our OUTFRONT Insiders survey revealed that 60% of subway riders noticed the Blue Apron brand train. Effectively, brand awareness doubled as a result of the campaign. The research shows that Blue Apron was able to drive engagement with OOH.

Rational

Since 45% of people who don't use a meal delivery service would consider using one, out-of home advertising was a perfect opportunity for Blue Apron to influence consumers that were on the fence about their service. With stiff competition from similar services like Fresh Direct and HelloFresh, the OOH was an effective way for them to stand out.

Results

As a result of the campaign, Blue Apron doubled its brand recognition within the New York market as over 60% of subway riders noticed the bold and vibrant creative. In addition, 55% of subway riders are likely to use Blue Apron after seeing the brand train advertising and 22% of subway riders visited the Blue Apron website and/or discussed the brand with friends.​

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