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 Bethesda Project

Case Study

bethesda project out of home advertising in philadelphia
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"We recently received a $1,000 donation from a brand new donor and, upon looking into their inspiration, found that she has seen one of our metro light posters and felt moved to make such a large donation."

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

“I saw an advertisement in a parking garage on 15th Street very recently and it moved me. The tag line ‘more caring, less apathy’ is so brilliant and necessary, especially when thinking about our homeless population.”

Details

Inventory: Metro Lights

Market: Philadelphia

Rational

Bethesda Project wanted to build awareness of the homeless population around the country.

Results

“We recently received a $1,000 donation from a brand new donor and, upon looking into their inspiration, found that she had seen one of our metro light posters and felt moved to make such a large donation: “I saw an advertisement in a parking garage on 15th Street very recently and it moved me. The tag line ‘more caring, less apathy’ is so brilliant and necessary, especially when thinking about our homeless population.” These Metro Lights have virtually paid for themselves!”

- Emmalee Eckstein, Manager of Communications & Events, Bethesda Project

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