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 Battleship

Case Study

Battleship wall in Los Angeles, CA Let's Connect!

It is very common for Hollywood to adapt novels, plays, short stories and comic books for the big screen, but it's far less usual for a board game nearly 70 years old to enjoy the same treatment. Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Hasbro partnered with OUTFRONT Media to produce an innovative outdoor advertising campaign sure to catch the attention of passersby.

Details

Produce an innovative outdoor advertising campaign sure to catch the attention of passersby.

Rational

Hasbro utilized out-of-home in a game-changing move to drive ticket sales and create excitement about the release of the blockbuster Battleship. Additionally, the campaign was executed on transit shelters, buses, posters, and bulletins for maximum reach and exposure.

Results

The boards were executed with 4’ extensions across the top, as well as embossed visuals and lettering that jutted out an entire foot from the surface of the board, bringing a 3D aspect to the advertisements. 

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