It is very common for Hollywood to adapt novels, plays, short stories and comic books for the big screen, but it's far less usual for a board game nearly 70 years old to enjoy the same treatment. Explore this case study in detail
Hasbro partnered with OUTFRONT Media to produce an innovative outdoor advertising campaign sure to catch the attention of passersby.
Hasbro utilized out-of-home in a game-changing move to drive ticket sales and create excitement about the release of the blockbuster Battleship. Additionally, the campaign was executed on transit shelters, buses, posters, and bulletins for maximum reach and exposure.
The boards were executed with 4’ extensions across the top, as well as embossed visuals and lettering that jutted out an entire foot from the surface of the board, bringing a 3D aspect to the advertisements.