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 Baskin-Robbins

Case Study

baskin robbins out of home advertising in atlanta
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Baskin Robbins' campaign ignited significant search traffic, resulting in over 580 unique visitors and 770 page views to the Drink Bobo's website. Additionally, the campaign reached over 9.4K consumers on Twitter over the flight of the campaign.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Baskin Robbins successfully reached commuters in Atlanta by using two-sheet posters that featured ads for a fake, unappetizing competitor, Bobo's Backyard Combos, and Baskin Robbins' new sundae shake side by side. The Bobo's poster directed consumers to check out their website, which would ultimately lead them to a Baskin Robbins landing page, offering the better alternative to the Bobo's drinks.

Details

Market: Atlanta

Media Buy: Two Sheet Posters

Flight: 4 weeks

Rational

Baskin Robbins wanted to intrigue consumers with the fake competitor so that it would ultimately lead them to a Baskin Robbins website. By placing these drinks right next to ads for Tuna Tea and Mudskipper Milk, Baskin Robbins highlighted the delicious appeal of their new sundae shakes. Their goal was to drive consumers to Baskin Robbins locations in Atlanta to try the new sundae shakes.

Results

Baskin Robbins' campaign ignited significant search traffic, resulting in over 580 unique visitors and 770 page views to the Drink Bobo's website. Additionally, the campaign reached over 9.4K consumers on Twitter over the flight of the campaign.

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