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 Awesome Convention

​​​Case Study

Awesome Con car card in washington dc Let's Connect!

"We heard a lot of good things from OOH viewers and our consumers who attended the yearly event. People who saw the car cards even sent us pictures! Overall, our attendance grew by about a third."  Explore this case study​​ in detail


Ben Penrod - President of Awesome Conventions

 

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Awesome Con was able to raise interest about the event which is a place for fans of popular culture. There was also an increase in the numbe of followers on social media with the success of the campaign.

Details

Awesome Con, Washington DC, wanted to raise awareness for their upcoming even and encourage people to by tickets. They targeted the general market with car cards.

Rational

Last year they used out-of-home, and they wanted to use it again for similar results.

Results

"We heard a lot of good things from OOH viewers and our consumers who attended the yearly event. People who saw the car cards even sent us pictures! Overall, our attendance grew by about a third." 

Ben Penrod - President of Awesome Conventions

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