The Atlanta Hawks sure knew how to score the nation’s attention with this well-played campaign. If this doesn’t make Top 10 Dunks of the year, then we’re not sure what does! Explore this case study in detail
The Atlanta Hawks created a 700-pound, 3D billboard showcasing Paul Millsap dunking a basketball.
To complete the effect, the creative was designed to look as if the billboard is tilting from the player’s weight, encouraging fans to dial “DUNK” for a chance to hang out with Millsap himself. Prizes featured in the promotion include a trip to Las Vegas to watch a NBA Summer League game with Millsap, a basketball workout with him and a special opportunity to play him in video games inside Philips Arena.
The Atlanta Hawks wanted to create something big and unique to impact the city at the start of their upcoming season.
Located on I-85, the billboard has not only generated buzz within Atlanta, but across the national media landscape as well, serving to show the power and impact that comes with well-executed OOH.