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 Atlanta Hawks

Case Study

atlanta hawaks billboard in atlanta, ga Let's Connect!

The Atlanta Hawks sure knew how to score the nation’s attention with this well-played campaign. If this doesn’t make Top 10 Dunks of the year, then we’re not sure what does! Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Atlanta Hawks created a 700-pound, 3D billboard showcasing Paul Millsap dunking a basketball.

Details

To complete the effect, the creative was designed to look as if the billboard is tilting from the player’s weight, encouraging fans to dial “DUNK” for a chance to hang out with Millsap himself. Prizes featured in the promotion include a trip to Las Vegas to watch a NBA Summer League game with Millsap, a basketball workout with him and a special opportunity to play him in video games inside Philips Arena.

Rational

The Atlanta Hawks wanted to create something big and unique to impact the city at the start of their upcoming season.

Results

Located on I-85, the billboard has not only generated buzz within Atlanta, but across the national media landscape as well, serving to show the power and impact that comes with well-executed OOH.

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