In partnership with OUTFRONT Media, American University increases awareness and visibility of their new WONK brand. Explore this case study in detail
In partnership with OUTFRONT Media, American University increases awareness and visibility of their new WONK brand.
By using the Reagan National Airport Station Domination and premium two-sheet posters, American’s WONK brand messaging was able to make an impact on a large percentage of their target.
“Outdoor is very visual and unavoidable. We wanted something that people didn’t have to work at to understand what we were saying. We needed to tell a story through a series of executions, so we targeted areas that allowed for sequential advertising.”
“During the month that the campaign ran, we received more traffic to our website than the previous four months combined. We monitored social networking and saw that many of the comments that included photos were photos from the Reagan National Airport station domination. There were numerous anecdotal comments from higher education peers, campus administrators, alumni and students. Overall it raised awareness for American University.”