x

Select a Market

Please enter a zip code to find available markets:

Can't Find What You're Looking For?

Media Finder All Markets
CONTACT US

 American University

Case Study

American University platform poster in Washington DC. Let's Connect!

In partnership with OUTFRONT Media, American University increases awareness and visibility of their new WONK brand. Explore this case study in detail

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

In partnership with OUTFRONT Media, American University increases awareness and visibility of their new WONK brand.

Details

By using the Reagan National Airport Station Domination and premium two-sheet posters, American’s WONK brand messaging was able to make an impact on a large percentage of their target.

Rational

“Outdoor is very visual and unavoidable. We wanted something that people didn’t have to work at to understand what we were saying. We needed to tell a story through a series of executions, so we targeted areas that allowed for sequential advertising.”

Results

“During the month that the campaign ran, we received more traffic to our website than the previous four months combined. We monitored social networking and saw that many of the comments that included photos were photos from the Reagan National Airport station domination. There were numerous anecdotal comments from higher education peers, campus administrators, alumni and students. Overall it raised awareness for American University.”

- Jamie Harden
Marketing Manager
American University
Previous:
Next:

Ask us for more information

Contact Us

Follow Outfront Media