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 Amazon Web Service

Case Study

amazon web services station domination out of home advertising in washington, dc
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"We had several customers visit us at other events sharing how they saw the metro station advertisements. Additionally, the campaign was covered by CNBC and Bloomberg. This showed us that the takeovers do make an impact."

- AWS

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Amazon Web Service (AWS) successfully drove attendance to their Public Sector Summit and increased attendees of their specific target demographic. AWS saw a 55.7% increase year over year in registrants and received over 15,000 website visitors through direct search.

Details

Market: Washington, DC

Media Buy: Station Domination

Rational

AWS wanted to reach federal government employees and the Department of Defense by utilizing metro station dominations at both Federal Triangle and Pentagon. AWS was also able to create an IRL to URL presence for the summit by geo-targeting federal buildings with mobile ads to reach commuters.

Results

AWS garnered significant results throughout the flight of the campaign. AWS saw a 55.7% year over year increase in registrants, a 51.9% year over year increase in attendees, over 76,000 landing page views, and more than 15,000 website visitors though direct search.

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