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 Ally for A Star is Born

Case Study

ally a start is born billboard out of home advertising in los angeles california
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The Ally campaign sparked conversation across social media, reaching over 38 million people on Twitter. The Ally billboard was also picked up by multiple high profile entertainment websites including Billboard, Entertainment Tonight, TIME, and E News.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Warner Brother Pictures took over the Sunset Strip in Los Angeles to honor the success of A Star Is Born as award season began. The campaign mimicked the billboard in the film for Ally, Lady Gaga’s character, and featured the same design as the billboard in the film and was placed in the same location. The billboard went viral on social media, reaching over 38 million consumers, and receiving attention from notable social media influencers, including Tyler Oakley, and press outlets.

Details

Market: Los Angeles

Media Buy: Billboard

Rational

The billboard was meant to draw attention to the film as award season kicked off with the Golden Globes, where A Star is Born was heavily nominated, and would ultimately lead to strong recognition of the film at the Oscars. Graphic designer Andrea Burrell worked on the design and when asked how it came to be IRL she said Warner Bros. wanted “to put it out there for awards season to create buzz.”

Results

The campaign sparked conversation across social media, reaching over 38 million people on Twitter. The Ally billboard was also picked up by multiple high profile entertainment websites including Billboard, Entertainment Tonight, TIME, and E News.

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