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 Alexandria Dermatology

Case Study

out of home and mobile advertising alexandria dermatology
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SAR was optimized for, with 12.89% of consumers completing a second action, a 300% lift from the mobile alone benchmark.

Alexandria Associates in Dermatology's lift in SAR attributed to the OOH priming effect on mobile engagement. The increased web traffic is attributed to the OOH and mobile media mix.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

By coupling OOH & Mobile, Alexandria Associates in Dermatology reached their goal of creating awareness of their Coolsculpting treatment and of increasing the number of patient visits.

Details

Campaign Flight: Mobile & OOH: September 5 - October 2 (4 weeks)

Media buy: Dioramas and Two-sheet Posters in close proximity to Alexandria Associates in Dermatology and upscale Northern Virginia areas.

Geofence: 5 mile radius around OOH assets, medical center and affluent areas in Virginia.

Rational

Create awareness of the Alexandria Associates in Dermatology and their Coolsculpting treatment to increase the number of patient visits.

Results

SAR was optimized for, with 12.89% of consumers completing a second action, a 300% lift from the mobile alone benchmark.

Alexandria Associates in Dermatology's lift in SAR attributed to the OOH priming effect on mobile engagement. The increased web traffic is attributed to the OOH and mobile media mix.

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