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 New Haven Food Truck Festival

Case Study

New Haven Food Truck Festival Digital Bulletin in Hartford/New Haven
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This was the first ever Annual New Haven Food Truck Festival, rganized by the Small Business Service in conjunction with local R&B/oldies radio station, 94.3 WYBC. Proceeds from the weekend’s $5/ticket revenue went towards micro loan programs helping small business entrepreneurs in New Haven.

   
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

A digital campaign ran for 2 weeks on one of the market’s most popular locations, rotating between 11 different images, each reprsenting a local musician to perform at the festival.

Details

The goal was to create awareness for this first-time event, encouraging residents and friends to support Connecticut’s small businesses, have a great time, eat some amazing food and enjoy the city’s company at a beautiful waterfornt venue.

Rational

In addition to promoting the food trucks and full carnival, the digital billboard OOH campaign focused on the diverese array of live musical performers to communicate that the festival would be a lively event for attendees of all backgrounds.

Results

With 30 food trucks, the New Haven Food Truck Festival drew over 20,000 people in attendence, raised more than $50,000 and created amplifying social media impressions for participating food trucks, the weekend’s live performers, and the city of New Haven as a whole!

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