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 International Spy Museum

Case Study

International Spy Museum Floor Graphic in Washington DC.
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The campaign was a standout in the traditional advertising landscape of Greater Washington DC and resulted in a significant increase in traffic and revenue. “7.2% increase year-over-year sales and website visits up 25%.”

 This campaign also won a 2015 Silver OBIE!

Cary Hatch
CEO, Brand Advocate
MDB Communications, Inc.

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

MDB was called upon to create a mass media advertising campaign to generate awareness and attendance for exhibits and events at the International Spy Museum. In this branding campaign we showed our real spies (ISM board members or advisors) appearing ominously out of the shadows. This meant no matter where people traveled in DC, they came face to face with an authentic spy.

Details

Rail ads were used to generate awareness and attendance for exhibits and events at the International Spy Museum.

Rational

DC is known for an abundance of free museums and historic monuments. In order to support sales goals and drive attendance for the International Spy Museum, MDB created a ubiquitous and compelling campaign to leverage the unique attributes of the museum — real spies and their real stories.

Results

The campaign was a standout in the traditional advertising landscape of Greater Washington DC and resulted in a significant increase in traffic and revenue. “7.2% increase year-over-year sales and website visits up 25%.”

This campaign also won a 2015 Silver OBIE!

Cary Hatch
CEO, Brand Advocate
MDB Communications, Inc.

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