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 Georgia Tech

​​Case Study

Georgia Tech bulletin in Atlanta, GA Let's Connect!

The Georgia Tech Athletic Association utilized ​OOH to spread hype around the city for its upcoming season. Out-of-home advertising has the ability to hit consumers wherever they go. With this out-of-the box execution, Georgia Tech was able to create excitement for the new season. This award winning campaign is one example of work from our in-house creative service, OUTFRONT Studios.
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  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The series of billboards feature the team's new motto "Together We Swarm," complemented on each design by a swarm of yellow jackets surrounding a player or helmet.

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Details

Extensions were added along the top and bottom of select boards to add eye-catching depth to the creative and give them that extra "pop" and football fans have certainly taken notice.

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Rational

Out-of-home advertising has the ability to hit consumers wherever they go. With this out-of-the box execution, they are sure to create excitement within the marketplace.

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Results

On the first day alone, a photo of the first billboard generated over 160 "likes" on the school's Instagram account! "The talented designers on Outfront Media’s team created visually appealing designs that were essential in the success of this campaign." - Courtney Fischer, Advertising Account Executive for GTAA, Leffler Agency

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