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 Club Longitude

​Case Study

Club Longitude Bulletin in Hartford
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"The billboards that we did increased inbound activity to website and phone, while there was a significant raise in brand awareness.  This increased level of brand awareness ultimately let to the acquisition of our business."

- Tim Moore, Director of Sales, Marketing, and Business Development.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Club Longitude was in the midst of undergoing a huge facility renovation and transformation, complete with towel service, a pool & juice bar. 

Details

The campaign's goal was to peak the interest of Greater Hartford's health-conscious working-class and make them aware of the capital city's premium health club. 

Rational

With their single, but large facility located in downtown Hartford, Club Longitude utilized a rotary program of highway bulletins in Hartford to target commuters traveling into and through the city.

Results

"The billboards that we did increased inbound activity to webs​ite and phone, while there was a significant raise in brand awareness.  This increased level of brand awareness ultimately let to the acquisition of our business." - Tim Moore, Director of Sales, Marketing, and Business Development.

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