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“We reached the people in the Boston area which was our initial goal, but with the added social posts, the train ads went viral. The campaign reached all over the US and in other countries as well. Around 1,000 people contributed to the viral campaign. One article that interviewed our CCO about the train had over 8,000 shares alone."
Earned Social Media: #RareDiseaseDay and #SupportTheSearch secured over 118,000 mentions and reached over 157 million consumers between February 6th and March 5th.