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 Beacon Insurance

Case Study

Beacon Insurance Poster in New Haven
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"I was very pleased with the entire process of working with OUTFRONT. My clients were very happy and I received a lot of compliments and calls when they would see the boards. They felt proud and I think it overall gave us a sense of legitimacy as a bigger player in the marketplace.  It did increase our phone activity noticeable which is all I could ask for." -Frank Tentrini, Owner

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

After some changes within the business, Beacon Insurance wanted a campaign to target current clients, keep the firm top of mind, and bring in additional clients.

Details

After some changes within the business, Beacon Insurance wanted a campaign to target current clients, keep the firm top of mind, and bring in additional clients.

Rational

The chosen poster locations allowed Beacon Insurance to reach multiple target demographics  at a far more efficient rate than other advertising mediums, without wasted impressions.

Results

 "I was very pleased with the entire process of working with OUTFRONT. My clients were very happy and I received a lot of compliments and calls when they would see the boards. They felt proud and I think it overall gave us a sense of legitimacy as a bigger player in the marketplace.  It did increase our phone activity noticeable which is all I could ask for." -Frank Tentrini, Owner

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