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 7th Street Casino

​​Case Study

7th Street Casino Bulletin in Kansas City
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“Our static billboard campaign has enabled us to put our message in various parts of the city, putting our brand in front of lots of commuters and shoppers. Our billboard campaign has assisted to an increase in revenues this year by more than 15%!”


John M
axwell

Marketing & Promotions Supervisor,

7th Street Casino​


Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

7th Street Casino utilizes out-of-home advertising to reinforce its brand while retaining and building its current player base.


Details

Recently 7th Street Casino as added digital bulletins to their outdoor campaign because of the “flexibility to run multiple messages and change them out quickly.” The capabilities of the digital bulletins have been a “wonderful tool for us and we hear from our players all the time about how they saw the latest jackpot on the billboard.”​

John Maxwell
Marketing & Promotions Supervisor,
7th Street Casino


Rational

Outdoor advertising “is a perfect way to reach the masses and build our brand. The digital boards allow us to change our message and keep our jackpots up-to-date.”

John Maxwell
Marketing & Promotions Supervisor,
7th Street Casino



Results

“Our static billboard campaign has enabled us to put our message in various parts of the city, putting our brand in front of lots of commuters and shoppers. Our billboard campaign has assisted to an increase in revenues this year by more than 15%!”

John Maxwell
Marketing & Promotions Supervisor,
7th Street Casino

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