The Branding Power of Out of Home
Posted: May 2nd 2016 By:
Jodi Senese, CMO
Is it a coincidence or is it the branding power of out of home, that Donald Trump has won the primary in every state where he has real estate holdings; buildings casinos, hotels that shout
'T R U M P' from the (literal) rooftops on 4 foot high
Under the header of 'just saying....', matching his state wins to his real estate portfolio syncs up, perfectly. And his outdoor branding is textbook smart: simple, big, consistent.
So when asked 'Does
work?' or 'What is the
?' I think the answer is 'We can't be trumped!'
Or can we?