Showing Up With Purpose
At OUTFRONT, we’re in the business growing our people, the places we touch, and our partners’ businesses. As the most visible platform in America, we have a profound opportunity, and more importantly responsibility, to positively impact the people and businesses within the communities in which our canvases exist. We are proud to be named on Newsweek’s list of America’s Most Responsible Companies 2021 and to be a Certified Great Place To Work.
The legacy of our purpose starts before and exists beyond what we post on our assets. First and foremost, we grow stronger people, including our employees. We identify potential, coach talent, and reward commitment. We are committed to promoting a diverse and inclusive working environment and provide various employee resource groups and a D&I committee, promoting employee engagement and empowerment.
We grow stronger places, adding value to environments. We are pioneering a revolution in media, which sees connected cities populated by connected citizens, improving the way we are all informed, engaged, and inspired in our communities. We’re committed to continuously improving our environmental performance across our footprint.
We are dedicated to donating $10 million of media space to PSA-related content each year. In 2021, our focus is on Racial and Social Injustice and Food Insecurity. We are partnering with Color of Change, the nation’s largest online racial justice organization, to bring awareness of their mission to fight injustice towards people of color. We are also partnering with The Farmlink Project, an organization dedicated to repurposing surplus produce to fight food insecurity. OUTFRONT’s powerful visual media platform allows us to give an amplified voice to these important organizations.
We grow stronger business. We are transparent, truthful, and flexible. We use our consultative process to listen, so that we can create solutions whether they be connected to creativity, data, or attribution. And when the need is greatest, we provided a “local business stimulus program,” whereby we offered free space to jump-start a business’ reopening.
The way we approach and cultivate our people, our communities, and our business partners pushes us all to grow stronger.