OUTFRONT Media Partners with Videri to Introduce New Digital Display Platform
Enabling a Contemporary Digital Experience at Scale for Consumers, Advertisers, Municipal Franchisors, and Real Estate Owners
New York, December 8, 2014 — OUTFRONT Media, one of the largest out-of-home media companies in the US, is expanding its media portfolio with the introduction of an advanced digital platform from Videri, an early-stage media technology firm. This exclusive partnership will leverage new patent-pending addressable displays, cloud distribution, engaging content capabilities, and a unique app-enabled infrastructure.
The new OUTFRONT digital platform will be built to engage audiences at mass scale, including the capability to deliver highly targeted campaigns. It will also allow OUTFRONT and its customers to seamlessly connect to a wide range of media services, such as agency workflow systems and programmatic options. The platform, which is expected to be launched in the first half of 2015, will bring new capabilities to OUTFRONT’s existing digital displays, including large format billboards, transit displays and other small screens. Additionally, it will provide OUTFRONT’s partners with a robust information portal, a real-time dashboard that includes campaign performance information and audience analytics.
“Our partnership with Videri will introduce an entirely new digital opportunity to the out-of-home industry, and is a pivotal step in our roadmap as leaders in innovation,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. “We are excited to work with Videri to create new ways to connect advertisers with the best audiences, and we believe this technology will prove to be truly transformational.”
Marc Trachtenberg, Chief Executive Officer of Videri, added, “We intend to change the digital out-of-home advertising market radically, and OUTFRONT Media is the right company with industry leading vision and capacity to leverage our exciting new technology. We believe it’s time to scale digital by finally delivering the performance of digital at the price of print advertising.”
The technology will be unveiled in an invitation-only suite at the International Consumer Electronics Show in Las Vegas in January 2015.
About OUTFRONT Media Inc.
OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. With traditional billboard and transit outdoor advertising properties, and a network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as immersive ways to connect with increasingly mobile consumers.
Videri seeks to enrich the human experience with meticulously designed innovative technology, developed by creative thinkers that craft beautiful and compelling visions for a better way. We bring to bear focus and tenacity through the discipline and rigor of engineering to realize these visions. As Videri emerges into new markets it is committed to building what is needed for our times.
Cautionary Statement Concerning Forward-Looking Statements
We have made statements in this press release that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as “will”, “expect,” or “believe” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our new digital display platform. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: implementing the new digital display platform may be more difficult, costly or time consuming than expected and the anticipated benefits of the new digital display platform may not be fully realized; unknown risks inherent in our partnership with Videri, or certain assumptions with respect to this partnership that may prove to be inaccurate, including but not limited to those related to licensed intellectual property; declines in advertising and general economic conditions; competition; government regulation; our inability to increase the number of digital advertising displays in our portfolio; our inability to obtain and renew key municipal concessions on favorable terms; environmental, health and safety laws and regulations; seasonal variations; acquisitions and other strategic transactions that we may pursue could have a negative effect on our results of operations; dependence on our management team and advertising executives; restrictions in the agreements governing our indebtedness; failing to establish in a timely manner a new, independently recognized brand name with a strong reputation; the financial information included in our filings with the Securities and Exchange Commission (the “SEC”) may not be a reliable indicator of our future results; legislative, administrative, regulatory or other actions affecting real estate investment trusts (“REITs”), including positions taken by the Internal Revenue Service; our failure to remain qualified to be taxed as a REIT; complying with REIT requirements may cause us to liquidate investments or forgo otherwise attractive opportunities; and other factors described in our filings with the SEC, including but not limited to the sections entitled “Risk Factors” in our Quarterly Reports on Form 10-Q for the quarterly periods ended June 30, 2014 and September 30, 2014, and in our prospectus filed with the SEC on July 7, 2014. All forward-looking statements in this press release apply as of the date of this press release or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors of new information, data or methods, future events or other changes.