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 CorePower Yoga

Case Study

CorePower Yoga Bus Ultra Super King in Washington DC
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“Our OOH campaign created a big splash about CorePower Yoga coming to Clarendon and reached our internal goal of 200 Founding Black Tag Members by opening day!”

Claire Ewing
New Studio Coordinator, CorePower Yoga

 
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

CorePower Yoga dominated Arlington, Virginia the weeks leading up to their new studio opening. Bus and rail media was utilized to reach the targeted millennial population and generate increased buzz around town.

Details

Bus and rail media was used to generate and build brand awareness of CorePower Yoga studio opening in Clarendon and introduce the brand into a new market.

Rational

OUTFRONT Media OOH has “great total market coverage, large frequency of message and reach.”

Results

“Our OOH campaign created a big splash about CorePower Yoga coming to Clarendon and reached our internal goal of 200 Founding Black Tag Members by opening day!”

Claire Ewing
New Studio Coordinator, CorePower Yoga

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