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2024 Advertising 
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  • Consumer Trends: Explore economic optimism, AI's impact on jobs and business, sustainability, and the evolving "rush hour."

  • Media Trends: Navigate trust challenges in digital advertising, Gen Z and Millennials' media preferences, and effective ad personalization.

  • OOH Trends: Explore OOH's unique success, CPM value, growth, and tech integration, including 3D and AR.
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