Create mobile engagement.
Out-of-home advertising and mobile are natural partners, and allow brands to forge a greater connection with their customers. Connect to social media platforms or harness mobile technologies like near field communication (NFC), augmented reality (AR), QR codes, beacons, or visual search to drive sales and increase brand awareness. Take a look at the various ways to connect to your mobile messaging through out-of-home!
When OOH is added to a media plan, it can increase reach of the overall campaign:
Social campaigns by 212%
Mobile apps by 316%.
Source: Touchpoints USA Billboard Study, 2012