Brand Stories, Told Here.
It’s officially summer, so that means rosé all day! White Girl Rosé completely encapsulates how powerful OOH can be in driving social action. Josh Ostrovsky, better known as The Fat Jew and the face of the brand, understands how OOH can activate his 10 million Instagram followers, “The whole White Girl Rosé movement was founded from social media but, we’re like, huge fans of out-of-home. We talk about the URL of internet and the IRL - “in real life” - they’re all kind of blending into one… They are pretty much intertwined... Basically everything we do is designed to be photographed - our can, our bottle, me in the used Versace speedo with the bottle with the
long straw drinking. We try to create out-of-home that people are going to take pictures of."
Read more about how White Girl Rosé uses OOH.
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