Brand Stories, Told Here.
With strong name recognition, but limited understanding of capabilities, Thomson Reuters sought to align their brand name with “The Answer Company” amongst targeted consumers. Grand Central Terminal’s foot traffic patterns were analyzed and confirmed it was a “hyper-mega” platform to reach finance, legal, tax and accounting professionals at scale. The campaign was successful in driving an 175% increase in association of Thomson Reuters with “The Answer Company.” The client also saw increased digital engagement metrics, social likes and posted selfies. Rob Schwartz, CEO of Reuters' advertising agency TVWA\Chiat\Day NY, stated, "In total, the campaign had the impact of a brand that felt like it was everywhere, yet we were, in truth, in one media venue, and that made it more cost efficient too."
Read the full
case study and check out the ANA
OUTFRONT Media is the ‘always on’ platform, effectively communicating great brand stories, illustrated through big, impactful creative. A great media amplifier, OUTFRONT serves as the
best primer for all things digital, social, and mobile, extending the
impact of powerful storytelling.
Check out more of our client stories by viewing our case studies. Your brand story, told on our canvases. Contact us now to share your story!