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 Wonderland

Case Study

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SAR was optimized for, with 8.98% of consumers completing a secondary action, a 233% lift from the mobile alone benchmark.

Wonderland's lift in SAR is attributed to the OOH priming effect on mobile engagement.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Wonderland successfully paired OOH and mobile to increase awareness of their location and their Happy Hour deals. 

Details

Campaign Flight: Mobile & OOH: May 9, 2016 - August 31, 2016 (12 weeks)

Media buy: Poster and Mobile

Geofence: 3 mile radius around OOH assets and 3 targeted zip codes

Rational

Create awareness for Wonderland location and their Happy Hour deals.

Results

SAR was optimized for, with 8.98% of consumers completing a secondary action, a 233% lift from the mobile alone benchmark.

Wonderland's lift in SAR is attributed to the OOH priming effect on mobile engagement.

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