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 TLC / Fibre Federal

Case Study

TLC Fibre Federal Mobile Campaign    
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Significant Results

  • SAR was optimized for, with 7.11% of consumers completing a second action, an 137% lift from the mobile alone benchmark.
  • When mobile was added to the July media mix, branches increased loan closes by an average of 80%, when compared to May and June sales. 
  • TLC/ Fibre Federal’s lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased loan closures is attributed to the OOH and mobile media mix.


“We are newer to the coastal market and have explored the best options for loan growth over the past year.  By adding mobile to our media mix, we received solid results that were measurable during our auto loan campaign. We will definitely consider the mobile product as part of our next loan promotion.”  – Angie Leppert, VP, Marketing

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

TLC/ Fibre Federal branches increased loan closes by an average of  80% while using OOH and mobile advertising.

Details

  • Campaign Flight: Mobile & OOH: July 1-July 28 (4 weeks)
  • Media buy: Billboards in close proximity to TLC/ Fibre Federal branches
  • Geofence: 10 mile radius around OOH assets

Rational

Create awareness of TLC/Fibre Federal and increase loan close rates across five branches in Oregon.

Results

  • SAR was optimized for, with 7.11% of consumers completing a second action, an 137% lift from the mobile alone benchmark.
  • When mobile was added to the July media mix, branches increased loan closes by an average of 80%, when compared to May and June sales.
  • TLC/ Fibre Federal’s lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased loan closures is attributed to the OOH and mobile media mix.

“We are newer to the coastal market and have explored the best options for loan growth over the past year.  By adding mobile to our media mix, we received solid results that were measurable during our auto loan campaign. We will definitely consider the mobile product as part of our next loan promotion.” –Angie Leppert, VP, Marketing

TLC Fibre Federal Mobile Bar graph
 
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