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 The Lightbulb Store

​Case Study

The Lightbulb Store Billboard Advertising
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"Everyday, 3 or 4 people come in and say 'If I hadn't seen the billboard I wouldn't be here'. I would recommend that type of billboard [3D Inflatable] to anybody. We doubled our sales because of it."


 

Larry Birnbaum - Owner, The Lightbulb Store

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The Lightbulb Store was able to reach unbelievable success by implementing an idea that was outside their comfort zone.

Details

Increase awareness and in-store foot traffic by trying something new and creative on their billboard.

Rational

Out-of-home has been a part of their media mix for over 5 years. The Lightbulb Store was seeking to try something new and creative on their billboard to generate a positive impact in the community.

Results

"Everyday, 3 or 4 people come in and say 'If I hadn't seen the billboard I wouldn't be here'. I would recommend that type of billboard [3D Inflatable] to anybody. We doubled our sales because of it."


 

Larry Birnbaum - Owner, The Lightbulb Store

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