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 San Diego International Airport

Case Study

San Diego Airport pairs mobile and OOH advertising
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Significant Results

  • SAR was optimized for, with 8.55% of consumers completing a second action, a 185% lift from the mobile alone benchmark.
  • San Diego International Airport's lift in SAR is attributed to the OOH priming effect on mobile engagement.
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

San Diego International Airport successfully utilized OOH and mobile to increase awareness for their online parking service.

Details

Campaign Flight: Mobile & OOH: December 26, 2016 - March 19, 2017 (12 weeks)

Media buy: High profile bulletin right on the way to the airport

Geofence: 5 mile radius around OOH asset

Rational

Create awareness for San Diego International Airport's online parking service.

Results

SAR was optimized for, with 8.55% of consumers completing a second action, a 185% lift from the mobile alone benchmark.

San Diego International Airport's lift in SAR is attributed to the OOH priming effect on mobile engagement.

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