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 Pasadena City College

Case Study

pasadena city college on bus shelter advertising in los angeles, ca
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"Our experience was top-notch from start to finish. Our rep was responsive to our needs and put together a plan that worked wonderfully for our resources. 10/10 would advertise again!"

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Campaign success was achieved with a varied media mix of transit formats, reinforcing their message to their target audience.

Details

Pasadena City College wanted to increase summer enrollment and drive traffic to their website.

Rational

Pasadena City College used a mix of bus tails, transit shelters, and rail interior cards to reinforce their message throughout the community.

Results

"Our experience was top-notch from start to finish. Our rep was responsive to our needs and put together a plan that worked wonderfully for our resources. The creative approach gave us the prominence we needed to remind our community of our brand value and drive a successful promotion. 10/10 would advertise again!"

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