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 Pandora Jewelers

​Case Study

Pandora Jewelers Mobile Network    
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Significant Results

  • Secondary Action Rate (SAR) was optimized for, with 15.4% of consumers completing a second action, a 135% lift from the benchmark.
  • Attribute Pandora’s huge lift in SAR to a combination of OOH priming, contextual relevance of the holiday season, and the featured promotion.
  • Pandora secured 1,134 consumer engagements (directions, clicks to call, Facebook follows, clicks to the website).
Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

In order to drive traffic to their store locations and social networks, Pandora Jewelers paired two media formats, OOH and mobile. The combination of the OOH priming effect, the contextual relevance of the holiday season, and the featured promotion attributed to a 135% lift in secondary action rate (SAR) over the national average; with Pandora securing over 1,130 consumer engagements in 6 weeks.

Details

  • Campaign Flight: Nov. 16, 2015 – Jan. 10, 2016 (12 weeks)
  • Media buy: 9 billboards in Miami
  • Geofence: 5 mile radius around OOH assets

Rational

Drive traffic to Pandora Jewelers, in four mall locations, by promoting a free ornament with a purchase of $125 or more.

Results

  • Secondary Action Rate (SAR) was optimized for, with 15.4% of consumers completing a second action, a 135% lift from the benchmark.
  • Attribute Pandora’s huge lift in SAR to a combination of OOH priming, contextual relevance of the holiday season, and the featured promotion.
  • Pandora secured 1,134 consumer engagements (directions, clicks to call, Facebook follows, clicks to the website).

Pandora Mobile Bar graph
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