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 Liberty State Park

Case Study

Liberty State Park on digital billboard in NJ
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Earned Social Media: #EarthDay reached over 240,000 people on Earth Day. Liberty State Park saw a 179% lift in social conversation while aligning with Earth Day.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Taking advantage of the earned media attention from national days, Liberty State Park leveraged their advertising strategy to create a campaign around #EarthDay.

Details

Inventory: Digital Billboard

Markets: New Jersey

Flight: April 19, 2017 - April 22, 2017

Earned Social Media: #EarthDay reached over 240,000 people on Earth Day. Liberty State Park saw a 179% lift in social conversation while aligning with Earth Day.

Rational

Liberty State Park wanted to create awareness for #EarthDay by utilizing OOH.

Results

Earned Social Media: #EarthDay reached over 240,000 people on Earth Day. Liberty State Park saw a 179% lift in social conversation while aligning with Earth Day.

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