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 Iavarone's Italian Steak House

Case Study

Iavarone Italian steak house digital billboard advertising in tampa, fl
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"The phone has been ringing all week because of these billboards." - Rico Iavarone, Owner of Iavarone's Italian Steak House

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Taking advantage of the earned media attention from national day, Iavarone's Italian Steak House leveraged their advertising strategy to create a campaign around #NationalMeatballDay.

Details

Inventory: Digital Bulletin

Market: Tampa

Flight: March 6, 2017 - March 9, 2017

Rational

Iavarone's Italian Steakhouse wanted to create brand awareness by leveraging their advertising strategy to create a campaign around #NationalMeatballDay.

Results

Earned Social Media: #NationalMeatballDay saw 427 mentions in Florida between March 6th and March 9th and reached over 600,000 consumers. @IavaronesSteak saw an increase of 120% in mentions over the four day campaign.

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