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 Mosquito Squad

​​​​Case Study

Mosquito Squad successfully utilized OOH and mobile to increase brand awareness and elevate the brand's name above competition.
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"Our results were really good. Our sales were noticeably higher."

Timmy Carter, Owner of Mosquito Squad

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Mosquito Squad successfully utilized OOH and mobile to increase brand awareness and elevate the brand's name above competition.

Details

Campaign Flight: April 4, 2016 - June 26, 2016 (12 weeks)

Media buy: 1 Billboard in Houston

Geofence: 5 mile radius around OOH assets

Rational

Create brand awareness and elevate the Mosquito Squad name above the competition, just in time for peak mosquito season.

Results

SAR was optimized for, with 19% of consumers completing a second action, a 544% lift from the benchmark.

The dynamic landing page featured a click to the website and services page, contact information, and a video about Mosquito Squad and Malaria.

"Our results were really good. Our sales were noticeably higher"- Timmy Carter, Owner of Mosquito Squad

Attribute Mosquito Squad's huge lift in SAR to the OOH priming effect.

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