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 Goodwill

Case Study

Goodwill bus advertising in los angeles, california
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"We were very happy with the bus advertising for our Spring Clean campaign. It increased awareness of the Goodwill brand and reminded our community to look to Goodwill to drop off their donations."

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

Goodwill wanted to increase awareness of their "Spring Clean" initiative in the Orange County area.

Details

Increase awareness throughout Orange County on new initiative and drive traffic to store for donations.

Rational

Goodwill used a mix of bus king and interior bus cards to reinforce their Spring Clean campaign and increase awareness for donations.

Results

"We were very happy with the bus advertising for our Spring Clean campaign. It increased awareness of the Goodwill brand and reminded our community to look to Goodwill to drop off their donations".

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