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 DC State of Education

​Case Study

DC State Superintendent of Education on transit shelter
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Significant Results:

SAR was optimized for, with 13.95% of consumers completing a second action, a 365% lift from the mobile alone benchmark.

OSSE's lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased website visits is attributed to the OOH and mobile media mix.

Explore Case Study in Detail
  • Highlights
  • Details
  • Rationale
  • Results

Highlights

The DC Office of State Superintendent of Education (OSSE) and DC Tuition Assistance Grant (DCTAG) reached their goal of increasing awareness and applications by utilizing OOH and mobile advertising.

Details

Campaign Flight: Mobile & OOH: October 31 - December 26 (8 weeks)

Media buy: Dioramas and Two-Sheet Posters in specific Wards in DC

Geofence: Targeted zip codes within the desired DC Wards

Rational

Create awareness of the DC Office of the State Superintendent of Education (OSSE) and increase applications for the DC Tuition Assistance Grant (DCTAG).

Results

SAR was optimized for, with 13.95% of consumers completing a second action, a 365% lift from the mobile alone benchmark.

OSSE's lift in SAR is attributed to the OOH priming effect on mobile engagement. The increased website visits is attributed to the OOH and mobile media mix.

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